Deciding Where to Play
https://conception-x.disco.co/p/cohort-9/curriculum/overview?drawerOccurrenceId=T2NjdXJyZW5jZTozNzE2MDQyNDAzMjI1MzM4NzI5&drawerEventTab=details
Market_Opportunity_Navigator_Canvas.pdf
Navigator_Worksheet-3.pdf
Navigator_Worksheet-2.pdf
Navigator_Worksheet-1.pdf
Evaluation Criteria
- Desirability
- Feasibility
- Viability
- Speed
- Increasing learning momentum
Mindset Shift
Switching from a technology competency mindset to a market-driven mindset:
- Develop a market-agnostic perspective
- Free yourself to think more broadly about which market is most applicable
- Identify the best market to start with
Why
- Your core technologies/science can be applied to many different applications
- Before rushing to execution, choose where to start first
- This focuses your execution on the best opportunity
- Choose a backup option
- Remain agile to pivot