• Table of Contents

https://conception-x.disco.co/p/cohort-9/curriculum/overview?drawerOccurrenceId=T2NjdXJyZW5jZTozNzE2MDQyODk1MTc2MTIzNDI4&drawerEventTab=details

Target Market Segments

https://executive.mit.edu/launching-a-successful-start-up-3-the-beachhead-market-MC7FUMDZ6IU5AIPP4WGIPN2PZJI4.html

• Fill this in when rewatching the lectures

Customer Discovery

Many startups fail, not because they fail to build what they set out to build, but because they waste time, money and effort building the wrong product.

Search Phase and Execution Phase

Search Phase (Customer Discovery + customer validation) → Execution Phase (customer creation and company building)

1. Problem-solution fit
2. Proposed MVP

Key Milestones in Search Process

1. Understand the problem
2. Engage potential customers and users to fully understand the key dimensions of the problem you're seeking to address.
3. Develop candidate solution prototypes
4. Test problem-solution fit
5. Confirm product-market fit

Key Takeaways

• It's about finding customers, not building products.
• People don't buy products or services, they buy solutions to their problems.